Doe Anderson Explores Social Media
We’ve been taking social media ideas to our clients for a long time now, but only recently have they started to see that social media is not a fad, it’s way of life. Experts estimate that consumers are...
View ArticleIs Facebook a Colossal Waste of Money?
Is it blasphemy to call out the most powerful social media channel ever built as a colossal waste of money? Perhaps, but hear me out and see if you disagree with me. I’ve been running Facebook...
View ArticleWhy I Was Dead Wrong About Snapchat
When I’m wrong about something, I admit it. I don’t shy away from my errors and attempt to sweep them under the carpet. In 2012, I TOTALLY blew off Snapchat. I saw it as nothing more than a sexting app...
View ArticleThe Most Effective Form of Digital Marketing Today
Earlier this year, the marketing industry was buzzing about Morgan Stanley analyst Brian Nowak’s quote in the New York Times that “In the first quarter of 2016, 85 cents of every new dollar spent in...
View ArticleHow to Reach Millenials, Boomers and Gen X with Social Marketing...
It’s important for you to understand that “millennials”, “gen Xers” and “baby boomers” aren’t real. They just don’t exist. At least, they don’t exist in the way that they are depicted by major news...
View Article5 Facebook Marketing Tips For Small and Local Business
Facebook has a sizeable audience. It sees over two billion active users per month and over a billion active users a day. For small business, there are very few megaphones as big, or as convenient, that...
View Article5 Social Media Marketing Best Practices
Social media marketing remains the lynchpin of all other inbound marketing strategies, including email marketing and content marketing. Creating a social media presence for your business can open up...
View ArticleWill Blockchain Diminish Facebook’s Advertising Dominance?
In 2017, I went a bit blockchain crazy. Between the absurd amount of cash being raised via initial coin offerings (ICOs) and all of the incredible innovation showing up, I witnessed the powerfully...
View ArticleB2B Commerce Will Hit $1.3 Trillion by 2023 — Consider a Marketplace Model
B2B eCommerce is growing and attracting new players making it ripe for transformation. Global accessibility to the internet and the dominance of mobile are challenging decades-old norms. Moreover,...
View Article5 Reasons Email Marketing Will Continue to Grow in 2020
Why won’t email die? Think about it for a moment. Email pre-dates the web. As long as there has been an Internet, there has been email and for the most part it hasn’t changed. Sure, companies like...
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